Shenzhen International Licensing & Licensed Product Fair
Brand Licensing

Shenzhen International Licensing & Licensed Product Fair

2026.04.09-04.11(3 days, Thu-Sat)
09:00 - 17:30Shenzhen International Convention and Exhibition Center (Bao'an New Hall)Messe Frankfurt Exhibition GmbH

About the event

Shenzhen International Licensing & Licensed Product Fair 2026 will be held 2026.04.09-04.11 at China·Shenzhen·Shenzhen World Exhibition & Convention Center.Exp…
70K+
Visitors
1.5K+
Exhibitors
130,000 m²
Floor area

Organizer

Messe Frankfurt Exhibition GmbH
Brand Licensing · Organizer

Exhibit scope

Animation & Character Licensing
Animation IP, Character Licensing

Brand Licensing
Brand Collaboration, Brand Licensing

Celebrity Licensing
Celebrity IP, Image Collaboration

Licensed Products
Licensed Products, Product Development

Culture & Art Licensing
Museum IP, Art Licensing

Sports Licensing
Sports IP, Sports Brands

Venue & transport

Shenzhen International Convention and Exhibition Center (Bao'an New Hall)

Shenzhen · No. 1, Zhancheng Road, Fuhai Street, Baoan District, Shenzhen

  • Metro
    Metro Line 12 / Line 20: Guozhan Station, Exit C1/C2, or Guozhan North Station, Exit D, with direct access to Shenzhen World Exhibition & Convention Center.
  • Railway station
    Shenzhen Railway Station: Take Metro Line 1 and get off at "Chegongmiao Station". Transfer to Metro Line 11, get off at Airport North Station, then transfer to Metro Line 20 and get off at "Guozhan Station".
  • Airport
    Shenzhen Bao'an International Airport
  • Bus
    Bus No. B892 and M515; Convention Center–Airport Shuttle Line;
Shenzhen International Convention and Exhibition Center (Bao'an New Hall)

How to attend

  1. 1
    Register online
    Fill in your visit details and submit a pre-registration.
  2. 2
    Get confirmed
    Receive your e-confirmation and a personal entry QR code.
  3. 3
    Arrive on site
    Head to the venue and verify your identity on arrival.
  4. 4
    Scan to enter
    Scan your QR code for fast entry — skip the badge queue.
  5. 5
    Start visiting
    Plan your route and explore exhibitors and side events.

Shenzhen International Licensing & Licensed Product Fair

2026.04.09 – 04.11