The China (Shanghai) International Creative New Products & Pop Toys Expo
Cultural and Creative IndustriesUpcoming

The China (Shanghai) International Creative New Products & Pop Toys Expo

2027.03.18-03.20(3 days, Thu-Sat)
09:00 - 17:30Shanghai International Exhibition CenterShanghai Qianyu Shouzhan Culture Media Co., Ltd.

About the event

The 6th China (Shanghai) International Creative New Products & Pop Toys Expo 2027 will be held 2027.03.18-03.20 at China·Shanghai·Shanghai New International Ex…
60K+
Visitors
40,000 m²
Floor area

Organizer

Shanghai Qianyu Shouzhan Culture Media Co., Ltd.
Cultural and Creative Industries · Organizer

Exhibit scope

Creative and Cultural Tourism Products
Creative products, Cultural tourism derivatives, City creative products, Travel souvenirs

IP Licensing and Brand Collaboration
IP licensing, Brand collaboration, IP derivatives, Character IP

Pop Toys and New Toy Products
Designer toys and figures, Plush toys, AI toys, Building blocks and cards

Creative Supply Chain and Manufacturing
3C digital products, Apparel and accessories, Jewelry and stationery, Supply chain services

E-commerce and Cross-border Channels
E-commerce platforms, Cross-border sellers, Global sourcing, Channel matching

Venue & transport

Shanghai International Exhibition Center

Shanghai · No. 88 Loushanguan Road, Changning District, Shanghai

  • Metro
    - Exit 2 of Loushanguan Road Station on Metro Line 2. - Exit 4 of Yili Road Station on Metro Line 10.
  • Railway station
    - Shanghai Hongqiao Station - Take Metro Line 2 toward Pudong International Airport, get off at Loushanguan Road Station, and walk about 15 minutes to reach the venue
  • Airport
    - Shanghai Hongqiao International Airport - Take Metro Line 2 toward Pudong International Airport, get off at Loushanguan Road Station, and walk about 15 minutes to reach the venue
  • Bus
    - Xianxia Road: Bus lines 127, 72, 855, 808, 69 - Zunyi Road: Bus lines 88, 737 - Yan'an West Road: Bus lines 911, 945, 925, 936
Shanghai International Exhibition Center

How to attend

  1. 1
    Register online
    Fill in your visit details and submit a pre-registration.
  2. 2
    Get confirmed
    Receive your e-confirmation and a personal entry QR code.
  3. 3
    Arrive on site
    Head to the venue and verify your identity on arrival.
  4. 4
    Scan to enter
    Scan your QR code for fast entry — skip the badge queue.
  5. 5
    Start visiting
    Plan your route and explore exhibitors and side events.

The China (Shanghai) International Creative New Products & Pop Toys Expo

2027.03.18 – 03.20

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